Artist transitions after two years with independent label Mabala Noise
Johannesburg, February 15, 2018 — South African rap superstar, Nasty C, announced today that he has signed an exclusive recording deal with Universal Music Group (UMG), the world’s leading music-based entertainment company.
This transition comes after two successful years signed to independent label Mabala Noise, where he racked up a gaggle of awards for his critically acclaimed debut album, Bad Hair. Last year he took home four Metro FM Music Awards, was nominated for five South African Music Awards (winning Song of The Year) and nabbed a BET Award nod for Best International Act: Africa.
Nasty C joins the ranks of UMG’s unrivalled artists such as Eminem, 50 Cent, Drake, The Weeknd, Post Malone and Kendrick Lamar to name a few. The rapper will partner with Universal Music to take his career on to new levels including extending his global presence.
“At Mabala Noise, our goal as a local label is to position our artists for global success. It has always been my dream that African artists make it to the global marketplace. This transition to Universal Music will set the stage for Nasty C to command international attention.” commented The New Mabala Noise Boss Sikhulule Nzuza.
Nasty C stated: “It’s definitely an exciting time in my career and I’m fortunate to have been given the creative freedom to make the best decision possible for my career. I’m confident that the road ahead will be a fruitful one.”
Universal Music’s live division, ULive Africa, will invest in Nasty C’s touring activity and in addition, UMG Live will become his exclusive booking agency.
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About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.